For a media product to stand out in the market it needs to have a reputable institution to distribute the product. There are several major institutions in differant markets around the world, for example the gaming industry is dominated by Sony, Microsoft and Nintendo. The film industry's biggest institution is 20th century fox but there are still huge players that are reputable, such as Film4 and Warner Bros. Undoubtedly then we needed to pick an institution that would do a good job in distibuting our product and make it look appealing, these reputable companies can make or break any film.
We chose Film4 as our institution because it seemed to have so many advantages to it, especially with it being involved with the latest hit film 'Slumdog Millionaire'. It also has its own television channel which would give us the oppurtunity for a lot more air time without having to pay an extreme amount of money. With it being a television channel and our film being amongst the thriller genre it would obviously have to be shown later on at night, this means we can target a specific audience who are more intrerested in our genre of films.
Overall we feel Film4 would be perfect as an institution to distribute our product due to the reputation of the company and the fact that it will give us a larger amount of airtime than any other intitution. Film4 is also involved with several types of films whether they have small or large budgets, and will often have nights that are specificlly aimed at a certain genre so will bring in more viewers. Our film could possibly be involved in a thriller/horror night making our film more popular and gaining us reputation and money.
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